The Visionary
Positive Intentions, LLC was not built to be another therapy practice that simply checks boxes. Cindy Pilcher founded the practice because she believed mental health care could be better—more ethical, more intentional, more human, and more effective.
Her vision was to create a place where clients feel truly supported from the first contact, and where clinicians are not left to figure it out alone. Positive Intentions, LLC is built on high standards, honest clinical work, ongoing training, and the belief that therapy should actually help people create meaningful change.
Cindy Pilcher
MS, LPC (PA, NJ, & VT), NCC
CEO of Positive Intentions, LLC
Cindy Pilcher, M.S., LPC, NCC, is the Founder and CEO of Positive Intentions, LLC, an award-winning behavioral health practice and 2025 Poconos Community’s Choice winner for Best Mental Health Provider. Under her leadership, Positive Intentions continues to grow beyond traditional counseling, offering comprehensive mental health services for children, adolescents, adults, couples, and families—including the expansion of Positive Intentions Medication Services. Cindy leads the practice with a focus on clinical excellence, ethical care, strong professional standards, and continually reimagining what quality mental health care can look like. Positive Intentions has once again been recognized among the area’s top mental health providers for 2026, with this year’s winner to be announced September 17.

Cindy Pilcher, M.S., LPC (PA, NJ, VT), NCC
Cindy Pilcher, MS, LPC, NCC, is the Founder and CEO of Positive Intentions, LLC, an award-winning behavioral health boutique serving Pennsylvania and New Jersey. As a Licensed Professional Counselor and National Certified Counselor, Cindy works primarily with men navigating anxiety, trauma, relationship challenges, attachment wounds, major life transitions, and the parts of themselves they have spent years learning to hide, silence, protect, or carry alone.
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Cindy did not take the traditional path into the counseling profession—and she considers that a strength.
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After years in the ophthalmic industry, she changed direction and pursued the work she felt called to do. She entered the mental health field in 2018 and ultimately built a career as both a clinician and practice owner. That experience still shapes how she works with clients who question what comes next, outgrow old versions of their lives, or wonder whether it is too late to make a significant change.
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Her answer to that last question is usually pretty simple: it isn't.
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Cindy's approach to therapy is direct, curious, compassionate, and deeply individualized. She isn't interested in spending session after session talking around the same problem. Therapy with Cindy involves understanding why patterns developed, recognizing what keeps them in place, and helping clients build enough awareness and internal safety to begin responding differently.
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Cindy is trained in Internal Family Systems (IFS) and incorporates parts work, Polyvagal-informed concepts, somatic interventions, CBT, and other evidence-based approaches based on each client's needs. She is especially interested in helping clients understand the relationship between their thoughts, emotions, bodies, relationships, and protective patterns rather than treating symptoms as isolated problems that simply need to disappear.
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Her work often explores the parts of a person that learned to people-please, overfunction, shut down, stay hyper-independent, tolerate too much, avoid conflict, seek reassurance, or remain constantly prepared for something to go wrong. Rather than labeling those responses as failures, Cindy helps clients understand where they came from—and decide whether those same strategies still belong in the life they are trying to build now.
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Cindy specializes exclusively in working with men in their late twenties and older who are navigating significant life transitions, including becoming a parent, relationship changes, marriage, divorce, career shifts, increased responsibilities, and questions about identity and purpose. She does not see clients outside of this specialty. Her work helps men better understand themselves, communicate more effectively, strengthen their relationships, and move through major transitions with greater clarity, confidence, and intention.
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Outside of the therapy room, Cindy leads the continued growth and evolution of Positive Intentions, LLC. Her role extends beyond running a counseling practice; she actively shapes clinical standards, supervision, program development, team growth, community partnerships, and service expansion, including Positive Intentions Medication Services. She believes growth should add meaningful options for clients without sacrificing the individuality, ethics, or quality of care that built the practice.
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Cindy is equally intentional about the experience of the clinicians who work at Positive Intentions. She believes excellent client care is difficult to sustain in environments where clinicians are treated as interchangeable or pushed toward volume at the expense of clinical judgment. Her goal is to continue building a practice where strong clinicians are supported, challenged to grow, and given room to actually practice their profession.
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Cindy earned her Master of Science in Clinical Mental Health Counseling from Lock Haven University and her Bachelor's degree in Psychology from East Stroudsburg University, graduating Summa Cum Laude. She is licensed as a Professional Counselor in Pennsylvania, New Jersey, and Vermont and holds national certification through the National Board for Certified Counselors.
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When Cindy is not meeting with clients or leading Positive Intentions, she enjoys spending time with her family, traveling internationally, continuing her professional education, and finding new ways to challenge what people expect from traditional therapy.
Therapy, reimagined...indoors & out.

