The Visionary
Mental Health Care Was Never Meant to Be One-Size-Fits-All.
Positive Intentions, LLC wasn’t built to simply check boxes, fill schedules, and call it mental health care. Cindy Pilcher founded PILLC with a different vision: to create a place where care is ethical, intentional, deeply human, and actually helps people move forward.
That means clients are treated like people—not diagnoses or appointment slots. It means clinicians are supported, challenged, and continually growing. And it means we aren’t afraid to rethink what mental health care can look like when we can do it better.
Today, that vision continues to grow through counseling and Positive Intentions Medication Services—while the standard behind it stays the same:
Do good work. Do it ethically. And never lose the human part of mental health care.
Cindy Pilcher
MS, LPC (PA & NJ), NCC
CEO of Positive Intentions, LLC
Cindy Pilcher, M.S., LPC, NCC, is the Founder and CEO of Positive Intentions, LLC, an award-winning mental health practice built around a different idea of what mental health care can—and should—look like.
What began with a vision for counseling that felt more intentional, ethical, and genuinely useful has grown into a multidisciplinary practice serving children, adolescents, adults, couples, and families. With the expansion of Positive Intentions Medication Services, that vision continues to grow—bringing counseling, psychiatric evaluation, and medication management together while allowing clients to access the services that make sense for them.
Cindy’s leadership is grounded in clinical excellence, ethical practice, strong professional standards, and an unwillingness to settle for “that’s how it’s always been done.” From the client experience to the clinicians she develops and the services PILLC brings to the community, she continues to challenge what quality mental health care can look like.
The vision has never been simply to build a bigger practice. It’s to build a better one.
Cindy Pilcher, M.S., LPC (PA & NJ), NCC
Cindy Pilcher, MS, LPC, NCC, is the Founder and CEO of Positive Intentions, LLC, an award-winning mental health boutique built on the belief that mental health care can be ethical, clinically strong, deeply human—and still do things differently.
Cindy didn’t take the traditional path into counseling. After years in the ophthalmic industry, she changed careers, entered the mental health field in 2018, and eventually built the kind of practice she wanted to see exist. That experience still shapes her work with people questioning what comes next, outgrowing old versions of their lives, or wondering whether they’ve waited too long to make a significant change.
It’s not too late. And you don’t have to have the entire next chapter figured out before you start changing the one you’re in.
Today, Cindy specializes exclusively in working with men in their late twenties and older who are navigating anxiety, trauma, attachment, and relationship challenges, and major life transitions—including becoming a father, marriage, divorce, career changes, increased responsibility, and questions about identity and purpose.
Her style is direct, curious, compassionate, and willing to challenge you. Therapy with Cindy isn’t about spending session after session talking around the same problem. It’s about getting underneath the patterns: Why does this keep happening? What gets activated? What are you protecting? And is the way you learned to survive still helping you live?
Trained in Internal Family Systems (IFS), Cindy integrates parts work, Polyvagal-informed concepts, somatic interventions, CBT, and other evidence-based approaches based on the person in front of her. The part that shuts down, overthinks, people-pleases, avoids conflict, stays fiercely independent, or waits for the other shoe to drop usually learned to do that for a reason.
We get curious about the reason. Then we figure out whether you still need it.
Outside the therapy room, Cindy leads the continued growth of Positive Intentions—from clinical standards and team development to expanding how the practice serves the community. With Positive Intentions Medication Services, PILLC now offers counseling, psychiatric evaluation, and medication management within the same larger vision of individualized, high-quality mental health care.
For Cindy, growing Positive Intentions has never been about seeing how big the practice can become.
It’s about seeing how good mental health care can become when you’re willing to rethink the way it’s always been done.
Cindy earned her Master of Science in Clinical Mental Health Counseling from Lock Haven University and her Bachelor’s degree in Psychology from East Stroudsburg University, graduating Summa Cum Laude. She is a Licensed Professional Counselor in Pennsylvania and New Jersey, and a National Certified Counselor.
When she isn’t meeting with clients or leading PILLC, Cindy enjoys spending time with her family, traveling internationally, continuing her professional education, and finding new ways to challenge what people expect from traditional mental health care.
Therapy, reimagined... indoors & out.
